MARKETING & SALES

This page is your resource for how to market and sell your services and products.

THE FOUR STAGES OF THE MARKETING FUNNEL

Brand awareness is familiarity with a brand, which could include knowledge of its name, messaging, tone and style, values and culture.
The goal of consideration is to increase the likelihood that consumers will consider a certain brand and its products when shopping for services and products.
The goal of the conversion stage is to encourage shoppers to purchase a product or service because they believe the brand they’ve chosen is the right solution to their problem.
Practitioners can foster loyalty by providing a seamless purchase experience and delivering a quality product or service.

DIGITAL MARKETING

Marketing efforts that utilise digital channels such as websites, search engines, social media, email, and mobile apps to reach and engage with customers.

SEARCH ENGINE MARKETING (SEM)

Advertising a website by increasing its visibility in search engine results pages (SERPs) through paid search advertising (e.g., Google Ads) and search engine optimization (SEO)

CONTENT MARKETING

Focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and ultimately drive profitable customer action.

EVENT MARKETING

Promoting products or services through live events, such as trade shows, conferences, sponsorships, and experiential marketing campaigns, to engage with customers directly and create memorable experiences.

SOCIAL MEDIA MARKETING

Promoting products or services through platforms like Facebook, Instagram, Twitter, LinkedIn, and Pinterest to increase brand awareness, generate leads, and foster customer engagement.

DIRECT MARKETING

Communicating directly with targeted individuals or businesses through various channels, including Email, SMS marketing, and targeted online ads, to generate a response or drive a specific action.